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  • Prama Charity Shops

RELAUNCH: Premium Pre-Loved Charity Shop Relaunched for Lower Prices

After the first COVID-19 lockdown in 2020, a decision was made to relaunch Prama's Ashley Cross Charity Shop as Premium Pre-Loved, essentially, it was Prama's 'premium' charity shop, filled with high end labels - still offered at a low price, but not as low as Prama's usual set low pricing.

Prama have 10 charity shops across BCP (Ashley Cross, Kinson, Tuckton, West Moors,

Boscombe, Parkstone, Blandford, Christchurch, Bournemouth, Westbourne and a donation centre in Poole). It was decided that Premium Pre-Loved will be rebranded to match the 9 Prama Charity Shops.


11 Bournemouth Road, Ashley Cross, Poole, BH14 0EF

Monday - Saturday 9:30-16:30 01202 741732

So, What's New?

As shown in the pictures above, some changes have been made to coincide with the relaunch:

- New signage - PPL feature rails

- New shop fittings - New team members

- Set low pricing - Exciting new stock

We are pleased to introduce our new Charity Shop Manager Tina Daws and Assistant Shop Manager, Holly Gunning who will soon become familiar, friendly faces to the local community in Ashley Cross.

Thanks to the help of Andrew Hamilton, Christchurch Charity Shop Manager for assisting Aaron Head, Head of Retail, in the preparation of the relaunch.

So far, feedback has been incredibly positive, Prama Charity Shop customers are pleased about the changes and the variety of prices.

Premium Pre-Loved Feature Rails

Prama wanted their customers to still have the opportunity to purchase high end labels for less, items that would usually be handed over to the Prama eBay team, and then sold online. Prama will be continuing the 'PPL' feature rails in selected shops; Ashley Cross, West Moors and Westbourne. There will be a selection for everyone, remaining reasonably priced and allowing people the opportunity to find bargains on high end brands, prices starting at £6.

LOW Set Pricing

Prama Charity Shops pride themselves on their set low pricing, and it's what their customers rave about too...

"This is my favourite charity shop. The staff are always so cheerful, friendly and helpful. There is plenty of choice and really good prices. The shop is always clean and tidy, and I find myself returning again and again. Excellent all round."

Visit us

11 Bournemouth Road, Ashley Cross, Poole, BH14 0EF

Open Monday - Saturday 9:30 - 16:30 For more information please call us on 01202 741732


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